“Most people watch TV in the evenings.
We‘d go on Google Analytics.”
Yorkshire couple Matthew Glover and Jane Land created Veganuary at their kitchen table.
Inspired by Movember, their concept of challenging the nation to try veganism for a month gained incredible momentum via social media, and became a global organisation.
But, along the way, it drained their finances, crashed their servers, and ate up their Christmasses...
In this interview with Olly, the husband-and-wife entrepreneurs consider the flaws of their early strategy; take us behind-the-scenes of the iconic Greggs’ Vegan Sausage Roll; and reveal how they’ve faced down criticism from within the vegan movement, the meat lobby and Piers Morgan…_____________
The health theme continues in the Zeitgeist, for which Ollie Peart investigates the trend for low and no alcohol wine and spirits.
From miniature cordials by high-end ‘wine’ brand Jukes, to a sparkling bottle of Muri’s Sherbert Daydream, Ollie attempts to persuade us there’s so much more to the zero-booze booze market than Beck’s Blue and Shloer…
But, armed with a trio of mixers from British start-up Three Spirits and a miniature bottle of orange juice from Pret, can he persuade Olly to give up his dirty martinis?
If you have a trend you’d like to challenge Ollie to investigate in a future episode, fill in the Feedback form.
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Elsewhere, in the Foxhole, Alix Fox advises a listener whose teenage trans daughter has, she suspects, become intimate with her girlfriend - another trans girl she met at her boys’ school.
Stepping around the inevitable minefield this question might attract, Alix consults Dee Lou Whitnell, trans activist and founder of the #TransKidsDeserveToGrowUp campaign, to offer stellar advice on supporting this young couple - whilst steering them away from potential problems…
If you have a question of sex you’d like Alix to answer, fill in the Feedback form. You can remain anonymous if you wish.
Alix recommends the following resources for trans teens, their parents & caregivers:
• the books of Kitty Stryker - author of Ask: Building Consent Culture and Ask Yourself: The Consent Culture Workbook. Her new one, Say More: Consent Conversations for Teens comes out on April 24th and can be pre-ordered now
• Split Banana - Inclusive sex ed workshops for young people
• Brook - https://www.brook.org.uk/
• The Global Queer Youth Network - https://www.gqyn.org/
• Millie Evans’ book – HONEST
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For our record of the month it’s over to piano man Tom Odell, whose new song, Black Friday, comes from his new album of the same name. 👇
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… And we’ll see you again on February 10th.
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This episode includes a paid advertisement by BetterHelp.
Give online therapy a try at betterhelp.com/mann and get on your way to being your best self.
